There is a lot of talk nowadays about SEO. SEO stands for search engine optimization, and it is a hot topic because it can have a tremendous effect on how many visitors a particular website gets. Consider the example of a flower shop business. Let’s say that the owner sets up a website which allows people to buy flowers and have them delivered online. The owner can choose to promote the website in traditional ways. He can put the url in staff business cards. He can include it in posters, flyers and other materials. Or he could take out a newspaper ad which includes the website url. That’s a start, but it isn’t enough.
Many people find products and services using online search engines such as Google. SEO is the name for the process of trying to get a particular website to rank higher for relevant keywords. Imagine how many visitors the flower shop website could receive, if it ranked highly for the phrase ‘online flower delivery [name of city].’ That would be a lot of visitors, who are highly motivated to buy. That’s the power and potential of SEO.
When it comes to setting up a business website, there are a number of key factors to keep in mind. One of the important aspects is SEO, of course, but it isn’t the only one. You can start by coming up with your vision for the basic structure of the website as well as its design. To make things easier for you, you can partner with a web design firm which has experience planning, designing and setting up sites. You can look at something like the Artizen Web Studio or something similar. A lot of this is going to be based on the particular nature of your business. What products do you offer? What services can you provide? The answers to these questions will lead directly into structure and design.
For example, if you offer different categories of products, you can create sections of the website based on these categories. Then, each section can present the different specific products which fall under each category. You can do something similar for the different services that you provide. Design elements such as color scheme, shapes, logos and more, can be based on the existing colors, shapes and designs that can be found in your products. If your firm is involved in gardening or landscaping, shades of green may predominate. Water-related products may lead to blue colors, and so on.
Moving to the SEO side, one of the first things you will need to determine are the keywords that are most relevant to your customers and to your business. For example, if the website is for a law firm, you are going to want to have relevant keywords such as “lawyer” and “law firm” at the very least, in your web pages. If you don’t make appropriate and sufficient use of the relevant words and phrases on your site, you’ll be making it extra difficult for search engines and potential customers to find you.